What will you do when everything you have worked on to achieve your goal vanishes?
We tend to set ambitious goals and strategic plans a year or more in advance. Things were “normal” until the end of 2019. In December I got married surrounded by many I loved, with no thought of social distancing. Then everything changed drastically and rapidly.
Faced with uncertainty, it can be tempting to continue to lead with the goals you set pre-COVID. Rather than waiting for things to go back to normal, however, you can take risks to pursue your dreams diligently with new innovative ideas.
I believe God has blessed us with digital strategies to continue striving for our goals despite an unpredictable 2020. The primary skill required here is not being technical, but being agile. Are you willing to pivot and run ministry as a continuous experiment to reach your audience?
We recently launched the Digital Academy 2.0 to equip you and your teams with basic digital strategy principles, tools and models. In a recent webinar, we discussed the need for innovation and digital transformation in Cru and gave a sneak peek of The Basics series as practical next steps for participants.
Take for example, Yomi Adeyinka, our digital champion in Nigeria. Yomi is going through The Basics with his 27 co-workers, including the Great Commission Movement Nigeria’s national team leader. After watching each training video individually, they come together on WhatsApp to reflect on the content. Yomi and his team are taking on new projects as they go through The Basics. His one-sentence description for The Basics is as follows: “It’s short, clear and straight to the point with a sample and worksheet.”
Why wait? Experience it for yourself like Yomi.
You can take risks to pursue your dreams diligently with new innovative ideas. - Miheret Tilahun
Miheret T. Eshete