Hello, one of the key measurement in running Facebook pages is knowing the engagement rate. This is a very common question but there is no one answer to it. This is because things change on Facebook fast, and I also realized this is one of the big challenge everyone facing on Facebook metrics.
The following post by Lauren Berry gives good idea and practical tips about Facebook Engagement. She gives the following three ways to look at engagement rate and engagement averages on Facebook.
1. Creating an Internal Benchmark
2. Monitoring Engaged Users
3. Stacking Up Competitively
Read the full article here
Miheret T. Eshete